Kaulee Vue - Crazy Rabbit

Crazy Rabbit & Kyo's Clothing Co. Summary

1. Project Objective

Crazy Rabbit is a clothing line from KYO Clothing Company. Crazy Rabbit is a brand for people to feel free and stylish with their clothes. Everyone has their own style of clothing they like to wear and that's what makes them...them. When they wear the Crazy Rabbit brand, they will feel hip, urban and stylish.

2.Research

Every store has their own styles, logos and target audience (mostly towards people who are much smaller than size 12). Crazy Rabbit is geared towards people who can't find their size or Our quality and material is made out of both %97 cotton and %97 polyester. KYO is also made out of the best fabric you can find. That's what makes our customers want.

3. Target Audience

Ages: 18- mid 30s

Sizes: 0 - 26 (Women) and 28 - 50 (Men)

Crazy Rabbit is made for ANYONE and for ANY SIZE. It could be for the rich, middle class and if you only have a couple of dollars left, DON'T WORRY! WE ALWAYS HAVE A CLEARANCE AREA! Crazy Rabbit is aimed at anyone who loves fashion or just LOVES clothes in general.

Races & Ethnicity: Coucasions, Asians, African Americans, Hispanics, Jewish, Christians & more.

Family: Daughters, sons, mothers, fathers, uncles, aunts and cousins.

*Middle Class*

4. Brand Message

Be alive. Be free. Be yourself.

5. Solution

Well, it was a struggle to get everything to line up perfectly. Especially the tag and the mail letter because they're two sided. It took me many times but I finally nailed it. It was pretty tricky to take photos of these object because there would always be a glares on the tags. It took me nearly an hour and a half just to get the right pictures. Phew! That's pretty long!